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JASPAL Debuts “JASPAL Edit” Series with NOTSOBASIC Collection

Thailand’s esteemed fashion house, JASPAL, is set to invigorate the fashion scene once again with the launch of “JASPAL Edit” — a dynamic series of collaborations with the nation’s style leaders. Kicking off this innovative campaign is the “NOTSOBASIC” capsule collection by renowned fashion director Jongkol Palarit, a key figure in Thailand’s fashion media and one of the country’s foremost style icons. Each piece in the “NOTSOBASIC” collection embodies her unique aesthetic, combining minimalist designs with intricate details and subtle colour palettes.
“JASPAL has been a cherished Thai brand for over 50 years,” says Vilasinee Singhsachathet, General Manager of Jaspal Public Company Limited. “Our journey has been shaped by a global outlook and visionary style. This philosophy has led to partnerships with celebrated fashion brands. With the ‘JASPAL Edit’ series, we’re fortifying our brand by collaborating with Thailand’s style leaders, inviting them to transform their personal style narratives into exclusive capsule collections. It’s an opportunity for followers of these icons and our loyal JASPAL fans to explore fresh looks and elevate their personal style.”
“As someone who’s experienced global brands, I firmly believe Thai labels are equally impressive,” says Jongkol Palarit on her collaboration with JASPAL. “When asked to join the JASPAL Edit campaign, I embraced the chance. In Thailand’s fashion industry, each contributor has a distinct vision. This collaboration challenged me to infuse my essence into every detail. My aim was to create highly wearable pieces rooted in corporate workwear, yet versatile for any occasion — aligning with the ‘NOTSOBASIC’ concept, where each piece transcends simplicity.”
The NOTSOBASIC capsule collection features hues of black, white, and beige, offering timeless sophistication. Paired with lace or leather, these shades add refined elegance to standout pieces for day-to-night versatility. Highlights include a blazer set with shimmering black trousers, a beige strapless top with black pants for a sleek look, and a black dress with white lace trim, paired with long boots for an edgy flair. A shirt set with side ties offers easy elegance, while a fitted black lace top and black leather pants create a striking evening look. An oversized beige suit rounds out the collection with polished perfection for the office.
Discover the exclusive NOTSOBASIC collection, part of the “JASPAL Edit” series, available now at JASPAL stores or online at www.jaspal.com.
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Facebook: @JaspalOfficial
LINE Official Account: @jaspalthailand
TikTok: @jaspal_th

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